Privacy policy

Privacy Policy

VELORIEN respects your privacy and is committed to handling personal information responsibly and transparently.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit velorien.co, purchase our agarwood incense, Hainan agarwood products, incense holders, ritual objects, agarwood jewelry, or other aromatic products, contact us, subscribe to our communications, or otherwise interact with VELORIEN.


Information We Collect

Depending on how you interact with VELORIEN, we may collect information including:

  • Name
  • Email address
  • Telephone number, where provided
  • Billing and shipping address
  • Order and transaction information
  • Products viewed, added to cart, or purchased
  • Customer service communications
  • IP address
  • Device and browser information
  • Approximate location information
  • Website activity and interaction data
  • Referral source and marketing attribution information
  • Cookie and similar technology information

Payment information is processed by authorized third-party payment providers.

VELORIEN does not store full payment card numbers or PayPal login credentials.


How We Use Your Information

We may use personal information to:

  • Process, fulfill, and deliver your orders
  • Provide order confirmations and shipping updates
  • Process refunds, returns, replacements, and cancellations
  • Provide customer support
  • Prevent fraud and protect the security of our store
  • Maintain and improve our website and customer experience
  • Understand how visitors interact with our website
  • Measure website, advertising, and marketing performance
  • Personalize content or advertising where permitted
  • Communicate with you about products, editorial content, collections, and offers where you have subscribed or where otherwise permitted by applicable law
  • Maintain business and transaction records
  • Comply with legal, regulatory, tax, accounting, and other applicable obligations

Cookies and Similar Technologies

VELORIEN and our service providers may use cookies, pixels, local storage, and similar technologies.

These technologies may be used to:

  • Operate essential website functions
  • Remember preferences
  • Maintain shopping cart and checkout functionality
  • Understand website usage
  • Measure advertising performance
  • Attribute visits and purchases to marketing campaigns
  • Improve our products and website experience
  • Provide or measure personalized advertising where permitted

Depending on your location, you may be presented with controls allowing you to accept, reject, or manage certain non-essential cookies and tracking technologies.

Where available, you may review or change your preferences through the privacy or cookie controls provided on our website.


Analytics and Advertising

VELORIEN uses analytics and advertising technologies that may include:

  • Shopify analytics and Shopify customer events
  • Meta Pixel and Meta Business Tools
  • Google Analytics and related Google services

These services may receive information about your device and your interactions with our website, including events such as:

  • Page views
  • Product views
  • Products added to cart
  • Checkout activity
  • Purchases
  • Referral and campaign information

We use this information to understand website performance, measure the effectiveness of our advertising, improve customer experience, and optimize marketing campaigns.

Depending on your location, applicable law, and privacy choices, the availability and scope of certain analytics or advertising technologies may be limited.


Meta Advertising

VELORIEN may use Meta technologies, including the Meta Pixel and related business tools, to measure advertising performance and understand how visitors interact with our website after seeing or clicking advertisements on platforms such as Facebook and Instagram.

Information relating to website activity may be transmitted to Meta through browser-based technologies and, where applicable, server-side integrations.

Meta processes information it receives according to its own terms and privacy practices.

Your ability to control advertising-related data may vary depending on your location, browser settings, website privacy preferences, and settings available through Meta.


Payment Processing

Payments are processed through authorized third-party payment providers.

VELORIEN currently accepts payments through PayPal.

Payment providers may collect and process information necessary to:

  • Authorize transactions
  • Prevent fraud
  • Complete payments
  • Process refunds
  • Comply with financial and regulatory requirements

VELORIEN does not store full payment card information or PayPal account credentials.

Payment providers process your information according to their own privacy and security practices.


Service Providers and Data Sharing

We may disclose personal information to trusted service providers where reasonably necessary to operate VELORIEN, including:

  • Shopify and ecommerce infrastructure providers
  • Payment processors
  • Shipping, logistics, and fulfillment providers
  • Analytics providers
  • Advertising and social media platforms
  • Email and customer communication providers
  • Fraud prevention and security providers
  • Technical and website service providers
  • Professional advisers where necessary

These providers may process information on our behalf or for purposes associated with the services they provide.

We may also disclose information where reasonably necessary to:

  • Comply with applicable law or legal process
  • Respond to lawful requests from authorities
  • Protect VELORIEN, our customers, or others
  • Detect or prevent fraud, misuse, or security threats
  • Enforce our agreements and policies

We do not disclose personal information to unrelated third parties simply in exchange for monetary payment.

However, certain advertising or analytics activities may be considered a “sale,” “sharing,” or use for targeted advertising under particular privacy laws even where no money is exchanged. Where applicable, we provide privacy choices required by law.


Shopify

Our online store is hosted by Shopify.

Shopify provides the ecommerce infrastructure that allows us to operate velorien.co and may process personal information relating to customers, orders, website activity, security, analytics, and store functionality.

Shopify may also support privacy features such as cookie controls, customer privacy requests, and data-sharing preferences depending on the visitor's location and the services enabled on our store.


Shipping and Fulfillment

To fulfill and deliver orders, we may share necessary information with logistics providers, freight forwarders, postal operators, customs-related service providers, and last-mile delivery partners.

This information may include:

  • Recipient name
  • Shipping address
  • Contact details where required
  • Order and parcel information

Such information is shared only where reasonably necessary to prepare, transport, clear, track, or deliver your order.


Marketing Communications

If you subscribe to VELORIEN marketing communications, we may send occasional emails regarding:

  • New products
  • Agarwood and fragrance culture
  • Editorial content
  • Ritual collections
  • Special releases
  • Brand news
  • Promotional offers

You may unsubscribe at any time by using the unsubscribe link included in our marketing emails or by contacting:

hello@velorien.co

Unsubscribing from marketing communications does not prevent us from sending transactional messages relating to orders, payments, shipping, returns, or customer service.


Your Privacy Rights

Depending on where you live, you may have certain rights concerning your personal information.

These may include the right to:

  • Request access to personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of certain information
  • Request a copy of certain information
  • Withdraw consent where processing relies on consent
  • Object to or restrict certain processing
  • Opt out of certain targeted advertising
  • Opt out of certain data sharing or activities classified as a sale or sharing under applicable law
  • Lodge a complaint with an appropriate privacy or data protection authority

These rights are subject to applicable law and may differ depending on your jurisdiction.

Where available, you may exercise certain privacy choices through the controls provided on our website.

You may also contact hello@velorien.co to submit a privacy request.

We may need to verify your identity before completing certain requests.


International Data Processing

VELORIEN serves customers internationally.

As a result, personal information may be processed in countries or regions other than the country in which you live, including by Shopify, payment providers, logistics partners, analytics providers, and other service providers.

Where required, we take reasonable steps to handle international processing and transfers in accordance with applicable data protection requirements.


Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including:

  • Fulfilling and supporting orders
  • Maintaining transaction and business records
  • Providing customer service
  • Preventing fraud
  • Resolving disputes
  • Meeting legal, accounting, tax, or regulatory obligations

Retention periods may vary depending on the type of information and applicable requirements.


Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of internet transmission or electronic storage can be guaranteed to be completely secure.


Children’s Privacy

VELORIEN is not intended for children.

We do not knowingly collect personal information from children in violation of applicable law.

If you believe personal information relating to a child has been provided to us improperly, please contact hello@velorien.co.


Third-Party Websites and Services

Our website may contain links to or integrations with third-party websites and services.

VELORIEN does not control the privacy practices of independent third parties.

We encourage you to review the privacy policies of any external website or service you choose to use.


Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

  • Our products and services
  • Website technologies
  • Service providers
  • Business practices
  • Applicable legal requirements

The latest version will be published on this website.


Contact

For questions, privacy requests, or concerns regarding this Privacy Policy, please contact:

VELORIEN
Email: hello@velorien.co
Website: velorien.co